BIASEDbiased
by Jennifer L. Eberhardt, PhD

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You don’t have to be racist to be biased. Unconscious bias can be at work without our realizing it, and ingrained stereotypes can infect our visual perception, attention, memory, and behavior. In Biased, with a perspective that is at once scientific, investigative, and informed by personal experience, Jennifer Eberhardt offers us insights into the dilemma and a path forward.

Eberhardt works extensively as a consultant to law enforcement and as a psychologist at the forefront of this new field. Her research takes place in courtrooms and boardrooms, in prisons, on the street, and in classrooms and coffee shops. She shows us the subtle—and sometimes dramatic—daily repercussions of implicit bias. Eberhardt’s work and her book are both influenced by her own life, and the personal stories she shares emphasize the need for change. She has helped companies that include Airbnb and Nextdoor address bias in their business practices and has led anti-bias initiatives for police departments across the country. Here, she offers practical suggestions for reform and new practices that are useful for organizations as well as individuals.

Unblinking about the tragic consequences of prejudice, Eberhardt addresses how racial bias is not the fault of nor restricted to a few “bad apples” but is present at all levels of society in media, education, and business. The good news is that we are not hopelessly doomed by our innate prejudices. In Biased, Eberhardt reminds us that racial bias is a human problem—one all people can play a role in solving.

“The hope for progress is greatly increased by Jennifer Eberhardt’s groundbreaking new book on implicit bias. Biased presents the science of bias with rare insight and accessibility, but it is also a work with the power and craft to make us see why overcoming racial bias is so critical.” —Bryan Stevenson, author of Just Mercy