9780804189934A favorite text for AP® English Language, writing, and journalism classes, Thank You for Arguing is your student’s master class in the art of persuasion. Jay Heinrichs not only teaches how to recognize a metonymy and a chiasmus, but also how to argue effectively without anger. The revised and updated third edition includes extensive new material on persuasive essay writing, tropes, facing bullies, and arguing when people don’t believe the same facts. Plus an expanded “Argument Lab” section to put your students’ new skills to the test.

“Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions.” —Publishers Weekly

Click here to read a message from the author.

Click here to access an educator guide with curriculum designed to align with Common Core State Standards by David Landes, who coauthored the Argument Lab section of Thank You for Arguing and contributes to its supplemental website, www.ArgueLab.com. A downloadable PDF is linked at the bottom of the page.

To receive a complimentary examination copy to review for classroom use, please contact us at prheducation@gmail.com or call us toll free at (844) 851-3955.

Table of Contents

PREFACE . . . xiii

FOREWORD TO THE NEW EDITION . . . xv

INTRODUCTION

  1. Open Your Eyes . . . 3

THE INVISIBLE ARGUMENT

OFFENSE

  1. Set Your Goals . . . 15

CICERO’S LIGHTBULB

  1. Control the Tense . . . 27

ORPHAN ANNIE’S LAW

  1. Soften Them Up . . . 38

CHARACTER, LOGIC, EMOTION

  1. Get Them to Like You . . . 47

EMINEM’S RULES OF DECORUM

  1. Make Them Listen . . . 57

THE LINCOLN GAMBIT

  1. Use Your Craft . . . 69

THE BELUSHI PARADIGM

  1. Show You Care . . . 76

QUINTILIAN’S USEFUL DOUBT

  1. Control the Mood . . . 84

THE AQUINAS MANEUVER

  1. Turn the Volume Down . . . 101

THE SCIENTIST’S LIE

  1. Gain the High Ground . . . 110

ARISTOTLE’S FAVORITE TOPIC

  1. Persuade on Your Terms . . . 120

THE SISTER FRAME

  1. Control the Argument . . . 135

HOMER SIMPSON’S CANONS OF LOGIC

DEFENSE

  1. Spot Fallacies . . . 151

THE SEVEN DEADLY LOGICAL SINS

  1. Call a Foul . . . 170

NIXON’S TRICK

  1. Know Whom to Trust . . . 189

PERSUASION DETECTORS

  1. Find the Sweet Spot . . . 199

MORE PERSUASION DETECTORS

  1. Deal with a Bully . . . 207

SOCRATES’ SMILE

ADVANCED OFFENSE

  1. Get Instant Cleverness . . . 217

MONTY PYTHON’S TREASURY OF WIT

  1. Change Reality . . . 236

BAG FULL OF EYEBALLS

  1. Speak Your Audience’s Language . . . 250

THE RHETORICAL APE

  1. Make Them Identify with Your Choice . . . 259

THE MOTHER- IN- LAW RUSE

  1. Recover from a Screw- Up . . . 268

APPLE’S FALL

  1. Seize the Occasion . . . 280

STALIN’S TIMING SECRET

  1. Use the Right Medium . . . 291

THE JUMBOTRON BLUNDER

ADVANCED AGREEMENT

  1. Give a Persuasive Talk . . . 303

THE OLDEST INVENTION

  1. Capture Your Audience . . . 319

THE TRUMP PERIOD

  1. Write a Persuasive Essay . . . 333

THE FRENCH EXPERIMENT

  1. Use the Right Tools . . . 348

THE BRAD PITT FACTOR

  1. Run an Agreeable Country . . . 361

RHETORIC’S REVIVAL

APPENDICES

  1. Argument Lab . . . 375
  2. The Tools . . . 419

III. Glossary . . . 431

  1. Chronology . . . 437
  2. Further Reading . . . 441

ACKNOWLEDGMENTS . . . 443

INDEX . . . 445

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